People Media

People Media is a targeted online dating service focusing on specific demographic groups. A niche or targeted online dating site differs from broad dating sites like Match.com by recognizing commonalities important to customers such as ethnicity, religion and lifestyle.[1] As ranked by comScore Media Metrix People Media operates 6 of the top 50 ranked personals websites including BlackPeopleMeet.com, SeniorPeopleMeet.com, SingleParentMeet.com, and BBPeopleMeet.com. With $11.6 million of EBITDA in 2008 and 255,000 paying members, People Media is atop the niche or targeted segment of the online dating industry
PeopleMedia powers AOL Personals boutique dating verticals. Participating sites are: BlackPeopleMeet.com, CatholicPeopleMeet.com, JPeopleMeet.com, LoveAndSeek.com (Christian Personals), SeniorPeopleMeet.com, and SingleParentmeet.com [8]
The Steve Harvey Morning Show and BlackPeopleMeet.com began Radio Date in January 2009. Radio Date offers black singles a chance to be featured on The Steve Harvey Morning Show and win a date with a potential match from BlackPeopleMeet.com. As of August 12, 2009, 14 dates occurred with 9 dates producing successful matches.
People Media completed the redesign of all niche online dating properties they operate in June 2009.
Over 2 million unique visitors went to People Media sites in June 2009 (comScore June 2009) 


Reflection:
One of the leading technology companies in the online personals market, People Media was founded on the conviction that the Internet can and does transform lives. they are passionately committed to providing hope, inspiration and success to singles of all ages and backgrounds. Every day, nearly 20,000 new members join their sites and each week, several thousand share their success stories with us. People Media’s remarkable growth prompted our 2009 acquisition by Match.com and we’ve continued to rapidly expand our customer base ever since.
The People Media family of sites includes OurTime.com, the cultural sensation for singles over 50 that every day opens new doors to dating; BlackPeopleMeet.com, one of the biggest urban brands on the Internet; and SingleParentMeet.com, which has helped many a head of household find room for romance in their busy lives. All three sites are No. 1 in their categories.

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