Current and Future Trend of Media and Information

Current and Future Trend of Media and Information

Current and Future Trends of Media and Information

Current and Future Trends

Nowadays, people create new things out of their ideas and creative mind knowing that it will be popular and it will make a trend. Especially in today’s generation, a simple invention will lead to a bigger and popular one thanks to social media and technology, we can’t stop the trends because it will be widely spread on the internet. According to Ms. Leizel Avila, here are the current and future trends:

Mobile

36% of the journalists recognize mobile as the most important trend of the year.

 

Digital

Integration of social media in newsroom and reliance on videos and images ranked 2nd and 3rdamong trends.

Native

49% believe native advertising will be the top revenue source for their respective media outlets.

Visual

66% consider page views their most important metric.

Native advertising

This is a form of online advertising that matches the form and function of the platform on which it appears.

These trends will continue to be a trend &/or mainstream depending on the needs and the like of the audiences. Let us make use of the trends in a helpful way for the benefit of everybody.

Reflection:

When the World Economic Forum surveyed global HR decision-makers, some 44% pointed to new technologies enabling remote working, co-working space and teleconferencing as the principal driver of change. Concurrently, advances in mobile and cloud technology allowing remote and instant access were singled out as the most important technological driver of change, enabling the rapid spread of internet-based service models.

It’s worth reflecting on how we could imagine a changed world like this.

Our future place of work might not be an open plan office, but interconnected work spaces not tied to one place, but many. They will be underpinned by virtual conferencing, complete and constant connection and portability.

Our working day will be fundamentally different. Leveraging big data, like real-time traffic information, could cut journey times, making the school run easier, and the morning commute more manageable. That is, if you have to commute: home-working will no longer be defined as a Friday luxury, but a more efficient way to work enabled by technology, taking the physical strain from mega cities and regionalising work locations.

Technology underpinning what futurologists have christened ‘The Fourth Industrial Revolution’ will enable disruptive business models to decentralize our economies as we move from value systems based on ownership to ones enabling access. Personally owned assets, from cars to spare bedrooms, will expand entrepreneurship, diversifying revenue streams. It’s no fluke that within three years of trading, home-sharing platform Airbnb offers more rooms than some of the biggest hotel chains.

These disruptive business models will fundamentally reshape how we do business, both individually and as companies. For example, digitally enabling smallholder farmers can allow them to operate as a collective, transferring knowledge and sharing vital learnings with each other from proper crop irrigation technology to water efficiency. Cloud-based analytics hosted on BT’s Expedite platform can assist in radically transforming such supply chains.

Critically, these very technologies might help us unlock the solutions to some of the biggest societal challenges we currently grapple with. The ICT underpinning these technologies, in consort with the informational power of big data, could support smart systems that will help tackle climate challenges. Connected homes, factories and farms leveraging smart energy management systems could mean dramatically lower energy use, which would contribute to the decarbonisation of our economies.

And yet we must be vigilant. Not of technological change; we have the power and innovation to harness and use its power as we see fit. But of access to the connectivity and opportunity it brings.

What will be absolutely decisive is how we equip our children, our students and our colleagues to harness the power of this technology to transform our world for the better. That means ensuring the ICT skills of current school leavers are fit for the future. It means providing incentives for lifelong learning as the pace of technological advancement quickens. And it means reinventing the HR function, equipping it to continually assess and provide for the training needs of employees.

If we get this right the prize is clear. We have the potential to revolutionize the way we live and work and do it in a way that avoids the vicissitudes of previous industrial revolutions, creating new economic opportunities that, even as children, we would not have before imagined.

Lastly, we must use every tool within our armory to ensure the current and future generations are not left behind in the global digital skills race.