What is Media Literacy?





For centuries, literacy has referred to the ability to read and write. Today, we get most of our information through an interwoven system of media technologies. The ability to read many types of media has become an essential skill in the 21st Century. Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Media literacy skills are included in the educational standards of every state—in language arts, social studies, health, science, and other subjects.  Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues. 
Media Literacy Project’s approach to media literacy education comes from a media justice framework. Media Justice speaks to the need to go beyond creating greater access to the same old media structure. Media Justice takes into account history, culture, privilege, and power. We need new relationships with media and a new vision for its control, access, and structure. Media Justice understands that this will require new policies, new systems that treat our airways and our communities as more than markets.
Media literacy skills can help youth and adults:
- Develop critical thinking skills
- Understand how media messages shape our culture and society
- Identify target marketing strategies
- Recognize what the media maker wants us to believe or do 
- Name the techniques of persuasion used 
- Recognize bias, spin, misinformation, and lies 
- Discover the parts of the story that are not being told 
- Evaluate media messages based on our own experiences, skills, beliefs, and values 
- Create and distribute our own media messages
- Advocate for media justice


MEDIA LITERACY


First Productive Activity in Media and Information Literacy! yeeeiiiii
This really made us realize how much time we’ve spent in social medias and other kinds of medias.. for lo, has been an eye-opener for us who have been preoccupied to these trends  :)

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Current and Future Trend of Media and Information

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TEXT MEDIA AND INFORMATION

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TEXT MEDIA AND INFORMATION  Text -  a piece of written or printed material regarded as conveying the authentic or primary form of a particular work Writing system -  a set o f  symbols and rules used to write a particular language Text Media >Publications that disseminate information >Media products such as newspaper, flyers, books, magazines, tarpaulins, >advertisements, television, banners, websites and posters Reflection:  Communication is the foundation for sharing information between people to ensure that everything is understood and can be acted upon. Without good communication, missions fail and others can not help to fulfill the mission. Another reason communication is important is because you leave others out of the loop and they can not inform higher the proper status of what is going on.              Communication as defined in the American Heritage Dictionary is the exchange of thoughts, expressions, and or information. This i
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VISUAL MEDIA

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Visual Media sources of data or information in the form of visual representation may be abstractions, analogues, rough illustrations or digital reproductions of objects require the interpretation of the data sources may be hosted on the internet, printed in publications, displayed through broadcast media, or otherwise disseminated generally available or citable as stable or traceable future references  General Objective The learner understands the similarities and differences of the different types of visual media and information and gain comprehensive knowledge how to analyze, design, develop, implement (utilize) and evaluate them. Specific Objectives At the end of the lesson, the learner... describes the different dimensions of visual media and information; evaluates the reliability and validity of visual media and information and its sources; utilizes design principle and elements for visual media and information; and familiarizes on visual media and inf
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