M.I.T

How does media affect our daily lives ?        Media has dramatically influenced the daily life of human beings in the last fifty years. Modern life is based on the mass media and its consequences. Media involves television broadcasting, advertisement, radio and magazines. In western societies, these factors are constantly relevant and is developing more and more in the developing countries. The following paragraphs will discuss the relevance of media in daily life and the consequences brought with the presence of mass media.         Imagine the following scene. It is seven o’clock in the morning. You are walking to the bus stop and sit down on the bench waiting for the bus to arrive. You look to the right and are acquainted with the advertisement of a new car, to the left a poster advertises for the new winter collection of H&M. Thousands of such posters could be found all around a city, thus the media forms the environment surrounding...

For centuries, literacy has referred to the ability to read and write. Today, we get most of our information through an interwoven system of media technologies. The ability to read many types of media has become an essential skill in the 21 st  Century. Media literacy is the ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media. Media literacy skills are included in the educational standards of every state—in language arts, social studies, health, science, and other subjects.  Many educators have discovered that media literacy is an effective and engaging way to apply critical thinking skills to a wide range of issues.  Media Literacy Project’s approach to media literacy education comes from a media justice framework. Media Justice speaks to the...

Information Literacy    What is information Literacy ?         The term "information literacy" describes a set of abilities that enables an individual to acquire, evaluate, and use information. You can think of information literacy as having five components: identify, find, evaluate, apply, and acknowledge sources of information.         Information literacy is a crucial skill in the pursuit of knowledge.  It involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats.  It refers to the ability to navigate the rapidly growing information environment, which encompasses an increasing number of information suppliers as well as the amount supplied, and includes bodies of professional literature, popular media, libraries, the Internet, and much more.  Increasin...

Evolution of Traditional to new Media Evolution of Traditional to New Media   What is Traditional Media ? • Traditional media     refer to the time-honored, conventional means of mass  communication, such as street theater and puppetry as practiced by various global communities and cultures, or embodied in local custom or lore, generally involving the use of storytelling and especially communication arts that make up a distinctive culture, representative of a traditional way of life.        What is New Media ? •New Media  refer specifically to present times and also to forms of communication  that are new. In the nineteenth and twentieth centuries the term was used to refer to the j invention and application of new techniques in the media. New media are now being  followed by postmodern media, which relate to mass communication that reacts against  earlier modernist principles by reintroduci...